As Enterprise IT Market Booms, IT Data Leader Surpasses Sales Expectations with over 100 New Customer Wins                                                      

MOUNTAIN VIEW, Calif. – January 14, 2016BDNA, the leader in delivering the industry’s most authoritative enterprise technology data, today announced record growth in 2015, highlighted by significant momentum in year-over-year sales and customer wins. In 2015, BDNA increased year-over-year sales by 54 percent through key customer acquisitions, and added several marquee brands. Continuing its momentum BDNA also saw 38 percent growth in transactions, 25 percent employee growth and increases in sales in excess of 87 percent quarter-over-quarter for Q4 2015.

“The past few years have been tremendous for BDNA – our growth increases as the importance of IT data accelerates and we advance our customers’ business goals,” said Walker White, president of BDNA. “Continuing the momentum from a successful 2014, I’m proud of what the team at BDNA was able to accomplish in 2015. This growth simultaneously increases the value of our core offerings, which were recognized across the industry ranging from our products to personnel; continuing to expand our partner ecosystems with many partners including, HP, Apptio, MEGA, Troux by Planview; and celebrating 90-plus ServiceNow joint customers.”

Dedicated to improving the customer experience, the release of BDNA Data Platform 5.0 provided users with Private Catalog, robust API and a new cohesive user interface for Technopedia and Normalize solutions, giving businesses better control over managing their IT assets. In addition to BDNA Data Platform 5.0, BDNA continuously updates Normalize and Technopedia to make sure organizations are able to accurately track all of their IT assets.

“Tasked with digitizing Wesleyan University’s hardware and software procurement process and building out an internal catalog of approved assets, we worked closely with BDNA to understand issues the school needed to address,” said Karen Warren, director of user and technical services at Wesleyan University. “BDNA was able to implement Normalize to significantly reduce the time it takes to input a new hardware asset and run reports from various data sources.”

Leap frogging award momentum in 2014, BDNA won six awards in 2015 that recognized products, employees and website redesign. BDNA’s website redesign was awarded gold by the Golden Bridge Awards for best website of the year. Additional awards included two bronzes for the Normalize 4.2 product update from the Stevie Awards and Best in Biz Awards; gold for Technopedia in the best asset management product category from IT World; gold for Lennard Fischer, EVP of marketing at BDNA, in the marketing executive of the year category from the Best in Biz Awards; and bronze in sales and customer service from the Stevie Awards.

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About BDNA

BDNA creates the most authoritative enterprise IT data. Armed with this invaluable information, enterprises will make the best decisions possible, lower costs and risks as well as accelerate the pace of their business. To produce the most relevant results, BDNA maintains Technopedia, the most complete, current and reliable content repository about hardware and software. This catalog is the foundation from which BDNA creates the highest quality enterprise IT data in the industry, which in turn results in visibility, insight and information enterprises can trust. Venture backed and based in Mountain View, California, BDNA operates globally with customers across all segments and vertical markets. For more information, please visit

Press Contact:

Hilary Costa
Racepoint Global for BDNA
(415) 694-6705